Create a marketing plan for the organization (5-10 pages).
Thorough and in-depth description and analysis of marketing plan based on case data, course principles, and current credible research
Provide your recommendations (a minimum of 20) and a plan of action for the organization (1-2 pages).
Proposed initiatives reflect insight and are clearly rooted in analytical conclusions; recommendations offer realistic yet challenging direction for organizational future
Develop a Spreadsheet that links each Strength, Weakness, Opportunity, and Threat to the respective Recommendations (1 page).
Spreadsheet linking SWOT components to recommendations is thorough, clear, and includes key highlights
Develop a one page executive summary that includes key highlights, a dashboard to track progress, and which succinctly conveys the future direction and organizational priorities.
Executive summary is clearly rooted in analytical conclusions, succinctly conveys future direction; dashboard to track progress is thorough, clear, and includes key highlights
Some examples of a dashboard to track progress can be viewed below:
https://www.slideegg.com/kpi-scorecard-template Links to an external site.
https://slidemodel.com/templates/simple-balanced-scorecard-kpi-powerpoint-dashboard/ Links to an external site.
https://www.intrafocus.com/what-is-a-kpi-dashboard/ Links to an external site.
Note: Utilize all available current information: Current Annual Report, Current News, Current Research (beyond simple “internet search”), etc.
