Assume you are the CEO of the organization established in your simulation team (i.e., Andrews, Baldwin, etc.).
Your responsibility now is to construct the Annual Letter to Shareholders for this organization. For the annual report, including information regarding the changes from round 6 into round 7 that provides stockholders with the most up to date results and identifies projected decisions and desired outcomes expected by implementing your decisions.
Professionalism is critical when preparing the letter. Be sure that you utilize the key concepts from the text that apply to all areas of this letter.
Your letter must include the following:
Section 1 – Review the past
Detail your overall competitive strategy, i.e. cost leadership, focus, differentiation, or a combination of any of the competitive strategies and why it was selected.
Data and analysis regarding highpoints from the previous year and decisions that lead to this success.
Data and analysis regarding the biggest challenges and the decisions that led to poor performance.
Note: this section should be approximately 40% of the actual letter’s content
Section 2 – Future Vision
Based on your results, construct new strategies for the upcoming year to maximize organizational strengths and overcome weaknesses in results by completing a detailed SWOT matrix along with an analysis of its content. The explanation should include how you believe this new strategy will impact / address the problem areas and which areas of the business will ultimately be affected.
Note: this section should be approximately 50% of the actual letter’s content
Please incorporate textbook concepts in this section, i.e., Chapter 1: Strategic Management, Chapter 2: Analyzing the External Environment, Chapter 3: Analyzing the Internal Environment, etc…
Section 3 – Leadership Conclusion
Complete the Shareholder Letter with a description of your leadership style/philosophy and why they should continue to invest in you and the firm.
Note: this section should be approximately 10% of the actual letter’s content
Please incorporate textbook concepts in this section, i.e., Chapter 11: Strategic Leadership.
The letter should be a minimum of 7 double-spaced pages written in business format. Graphs and charts can be embedded into the document. First-person is acceptable.
