Conduct a formal research on the target for LNS GROUP LEGAL ADMINISTRATIVE COMPANY with their charity organization. Read through section 13.5.1.4 in Angelopulo and Baker 2013 book and any other sources as guidelines on information you need from target audience of the prospective campaign. for example, you may want to demarcated the audience in terms of demographic,psycholographic and sociopathic definitions. as this is a communication campaign it would be helpful to investigate the audiences current levels of awareness, perceptions, attitudes and opinions concerning the LNS GROUP LEGAL ADMINISTRATIVE COMPANYs charity organization with a view to formulating campaign objectives. the research involved will shed light on the relevant issues.
1.2.1 Formulate late a proper research problem statement.
your problem statement could be elucidate by Including the following elements:
*The method-a survey
*The time dimension-cross-section/longitudinal
*The action to be taken-an evaluation
*The nature(methodology)-qualitative or quantitative
*The issue-potential supporter levels of awareness and perceptions of and attitudes towards the LNS GROUP LEGAL ADMINISTRATIVE COMPANYs charity organizations.
taking the above into consideration, a research problem statement could be formulated.
1.2.2 Formulate at least three sub-problems.
after developing the research problem statement you should Formulate sub-problems, which should contribute to solving the main research problem by dividing the main problem into lesser researchable units.
1. established potential donors current levels of awareness of the organisation.
2. establish potential donors perceptions of the cause of the organisation and of the organisation itself.
3. establish donors attitudes towards the organisation itself
4. investigate potential donors needs and expectations when contributing to the organisation’s charity.
5 establish potential donors media preferences and preferred ways of contact and feedback.
Formulate only 3 sub-problems with the above information.
1.2.3 Formulate one research question for each sub-problem.
