Complete an analysis of the Social Media Marketing strategy of a real healthcare organization. Create a new Social Media Marketing Plan for that organization. Submit as a PPT presentation in this folder.
Information to be included in the presentation:
- A summary of the healthcare organization.
- What services do they provide?
- Who are their competitors?
- What does their current social media marketing strategy look like?
- Who is the target audience?
– Use at least 2 examples of the organization’s current social media posts. Discuss at least 3 pros and 3 cons associated with each post. (The answer to this should help provide recommendations that you can come up with to improve the organization’s social media marketing strategy).
– A SWOT analysis of the organization’s current social media strategy.
– What platforms will be used? Purpose of using these platforms?
– What is your recommendation for the organization?
– How will the team measure and monitor effectiveness of the recommended strategy?
– Use articles, data, facts, statistics, or graphs to help support your presentation.
