Competency:
Compare and contrast new social media marketing trends with more traditional forms of advertising.
Instructions
We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
ALS #IceBucketChallenge
Always #LikeAGirl
Coca-Cola #ShareaCoke
IKEA bookbook video
McDonald’s Super Bowl 2015
Taco Bell #OnlyInTheApp
Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
In a minimum of 3 pages, please do the following:
Provide an introduction with a summary of the ads you have chosen( Ikea bookbook video), and an explanation of what the stated intent behind the ads was.
From there, look at what the ads actually say (like a beer ad might actually be demonstrating that women are sex objects).
Describe how social media plays into the intent and the actual messages. What’s different between the two you chose?
What made the ads successful (or not successful)?
What ideas and opinions do you have about the product or brand after reviewing the ads?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Summarize your analysis.
P.S. Please follow these criteria:
1. Gave a thorough and in-depth introduction
2. Thorough analysis of the ads’ main messages.
3. Thorough analysis of the impact of social media.
4. Thorough discussion of success.
5. Thorough discussion of your opinion of the ad after viewing.
6. Thorough discussion of the business use of social media.
7. Gave a thorough and insightful conclusion.
P.S. Be sure to use recent references( from 2018 to present time).
