• Company/brand heritage or history
• Company Philosophy (Ethical and sustainable policies & practices etc.)
• Client Profile (who are they targeting? Who endorses the brand? Celebrities, Establishment
figures?)
• Company/brand Aesthetic and Identity
• Communications (Marketing, PR & social media)
• Product mix
• Retail strategy (pricing/stockists/stores/markets)
• Manufacturing and supply chain considerations (future artisan processes)
• Competitors (who else is operating within the same market? How do they compare in price,
style, quality etc.)
Conclusion: (approx. 200-250 words) You should conclude your report with analysis and
reflection evaluating the success of the business or brand and how you think it will evolve or adapt
in the future. Consider one or more of the opportunities identified through your research in relation
to the Creative Attributes Framework.
Think about the design layout of the report and how you will include visuals, photographs,
sketches, or diagrams to enhance and illustrate your findings.
You are required to produce an in-depth 2000-word SWOT analysis of a company of your choice
that you would like to work for. This could be:
• A Tailor / Savile Row House
• A Fashion Designer
• A Costumier
• A Luxury Brand / Retailer
Through your report you will need to analyse the strengths, weaknesses, opportunities and threats
(SWOT Analysis) of the business. These areas can be defined as follows:
Strengths: Characteristics of the business/brand that give it an advantage over other businesses
and brands.
Weaknesses: Characteristics of the business/brand that place the business/brand at a
disadvantage relative to other businesses/brands.
Opportunities: Elements in the tailoring/fashion environment that the business or project could
use to its advantage.
Threats: Elements in the tailoring/fashion environment that the business could impact the
business moving forward.
Supporting online lectures will help you to structure and execute your SWOT analysis, which you
must include in your report.
