Choose an advertisement or a series of advertisements to analyze. If you choose more than one ad to analyze, there must be some unifying theme that connects them (e.g. ads for the same product among different companies; ads targeting the same audience; ads from the same company over the years; etc.).
Remember to move beyond just summary and description; you will analyze and evaluate the ad(s). Mainly, the ad(s) you choose will have a visual component, but you may also choose to use an audio advertisement. Some questions to answer about your chosen ad(s):
Are the visuals convincing? (the written text?)
How well does it appeal to the intended audience?
How does the presence or absence of logical fallacies influence the effectiveness of the ad(s)?
No matter which option you choose, your essay should have a clear introduction with an unambiguous thesis sentence; organized body paragraphs with clear topic sentences, valid evidence, and adequate support for evidence; and an engaging conclusion. Use MLA style throughout – from essay format to citation methods.
Refer back to the pages in this unit on analyzing visuals to help you analyze and evaluate your ads.
Requirements
1700-1900 words
Give your essay a unique title
MLA formatting throughout, including a Works Cited page (not part of the word count)
Your essay should be in your own words, free from any elements of plagiarism, and any use of outside sources needs to be properly cited.
Including an image of the ad(s) in your essay is beneficial but optional.
Advertisements chosen: https://youtu.be/8bACuhV5RPM?si=7SeeH9arLl2wLsxV / https://youtu.be/iNxvsxU2rJE?si=TsUqOe9z0qhuTq_D – please lengthen and correct the essay, so far it is only at 900 words and I need it to be at leasr 1700
