Choose a sports league, for example, the WNBA, or an event, such as Wimbledon. First, describe the sport or league or event’s aesthetic characteristics based on the relevant readings and what has been outlined in class. Second, what are that league or event’s aesthetic strengths and weaknesses, and describe what you perceive to be its target audience and brand image. Finally, identify some keys ways that this league or event can improve its brand image and/or appeal to new audiences by changing its product.
TEXTBOOK TO USE AND CITE FROM: Branding: Branding in Sports Business (BBSB), 2nd edition, edited by Jason Lee, Carolina Academic Press; Second edition (May 1, 2018).
Format
Papers must be typed Times New Romans font, double-spaced with one-inch margins and 12-point lettering. The body of the paper should also be approximately four pages long (no longer than five). You must also add footnotes (or end notes) with the following information: Title, author, publication and date, and hyperlink or page numbers. Failure to follow any of these instructions will result in an automatic 1/3-letter (three-point) grade reduction.
This paper is due via Canvas by April 19th at 11:59 p.m.
About the SimCheck Similarity Report
As explained in the course syllabus, the Lundquist College of Business and University of Oregon’s Codes of Conduct expect you to act with integrity and honesty. That includes properly acknowledging and documenting all sources of information (e.g. quotations, paraphrases, ideas) in the work that you submit.
For this assignment, I use SimCheck’s Similarity Report to help you identify and address any potential plagiarism before you submit your work. Please note that I will have access to the Similarity Report that is generated for the work you submit.
If you are unsure what constitutes plagiarism, I strongly encourage you to review the university’s explanation of plagiarism.
The following two guides show you how to access and interpret the Similarity Report. You will find additional information at Turnitin’s websiteLinks to an external site.. Turnitin is the maker of SimCheck.
Accessing the Similarity ReportLinks to an external site.
Interpreting the similarity scoreLinks to an external site
RUBRIC:
Aesthetic Factors
This section will measure the extent to which you have shown how aesthetic factors–involving dramatic tension, continuity, and articulation– impact the experience a viewer has while watching games in a league or during an event.
You could list a large number of factors, but the key is to describe the ones that are the most significant.
This criterion is linked to a Learning OutcomeStrengths and Weaknesses
In this section, you need make an argument regarding that league or event’s aesthetic strengths and weaknesses.
And then you need to identify its target audience and what you perceive to be its brand image.
This criterion is linked to a Learning OutcomeRecommendations
Finally, identify some keys ways that this league or event can improve its brand image and/or appeal to new audiences by changing its product.
