Start to think like a packaging scientist!
Now that we have covered materials in packaging it is important to think about how we might change a package and why. For our discussion board in week four I have assigned a package material to you per the last digit of your PID number. While not completely related, I hope this discussion board will help get your ideas flowing to help you with your project due at the end of week 6!
Please complete the following in your discussion entry, you must start a thread to see other’s threads and please number your answers to each of the following questions:
Choose a product that is packaged in the material you are focused on (per your PID # below); this could be a primary, secondary or tertiary package material (ie – corrugated box, might contain 12 paperboard boxes – as a secondary container)
Explain why the product is packaged in that material (use your content to support this, don’t just make up a reason!)
Tell us what other material you think the package could be packaged in and why (again use your content in the course to support reasons; you might change a product’s packaging material and be creative, if you want to put bread in a metal box, great – just tell us why that is a good idea)
Tell us how the new material could address potential marketing needs for the package (this is not in your content, so be creative!).
Tell us how the new design will still meet the product’s specific requirements as we learned in the functions of packaging (1.2) (ie: bread must not lose moisture content, etc.)
To receive full credit, please choose one classmate in your group and comment on the following:
Do you agree with their material change choice, why or why not?
What other creative design attributes could you suggest that could be innovative, again be creative here as we do not cover specific design attributes but the sky is the limit! Could a drone deliver it? Could it be reused as a useful household item? Could a new material change up catch someone’s eye on the store shelf better with a potential design and material change? Have fun with this one!
The list is as follows and all industry sectors are open (ie. Food, beverage, automotive, cosmetic, medical etc.) for the product choice:
PID ending in
1 – Please start with a glass bottle
2 – Please start with a glass jar
3 – Please start with a metal can
4 – Please start with an aluminum can
5 – Please start with a paperboard box
6 – Please start with a metalized film
7 – Please start with a metal tube
8 – Please start with a polyethylene terephthalate bottle
9 – Please start with a low density polyethylene film/bag
0 – Please start with polystyrene cup (ie. yogurt cup)
Here’s an example from my visit to the grocery store the other day,
Anyway, you can see that Almond Breeze milk is now being offered in an HDPE container. (The milk below is Meijer Brand, but Almond Breeze also has a carton)
The carton is 64 fl.oz and the jug is 96 fl.oz
The handle adds extra convenience and the clean white look of the jug adds marketing clarity.
I personally like having the date code very well positioned on the jug myself!
