Choose a consumer brand product that you are interested in for your final Key Assignment, which is to develop a Customer Analysis Plan.
Develop a brief presentation identifying 5 different types of customers who currently buy this product, and why. Add a photo of the customer and tag him or her with a name that you create. For example, names could include Innovator, Power User, Dreamer, and so forth.
Your presentation should include the following 2 categories:
Customer type: Write 1 paragraph explaining the customer’s buying personality. Include a brief descriiption of each customer type with a photo.
Customer profile: Start to develop a brief demographic and psychographic profile for each customer, including age, gender, income, cultural background, education, geographic location, and hobbies or interests.
Your presentation should have 6 content slides, a title slide and a reference slide. You should include 100 words of speaker notes per content slide. Your presentation outline should be as follows:
Slide 1: Title
Slide 2: Introduction of the product
Slides 3–7: Customer types and customer profiles
Slide 8: References
I’m not picky on the type of consumer. Obviously this is a last minute assignment. What ever you pick.
