Case Study
Young Professional magazine was developed for a target
audience of recent college graduates who are in their first 10 years in a
business/professional career. In its two years of publication, the magazine has
been fairly successful. Now the publisher is interested in expanding the
magazine’s advertising base. Potential advertisers continually ask about the
demographics and interests of subscribers to Young Professional. To collect
this information, the magazine commissioned a survey to develop the profile of
its subscribers. The survey results will be used to help the magazine choose
articles of interest and provide advertisers with a profile of subscribers. As
a new employee of the magazine, you have been asked to help analyze the survey
results, found in an Excel File.
Some of the survey questions are as follows:
What is your age?
Are you: Male ____ Female ____
Do you plan to make any real estate purchases in the next
two years? Yes ___ No____
What is the approximate total value of financial
investments, exclusive of your home, owned by you or members of your household?
How many stock/bond/mutual fund transactions have you made
in the past year?
Do you have broadband access to the Internet at home? Yes
____ No____
Please indicate your total household income last year.
Do you have children? Yes____ No____
The data is attached in an excel file.
Your
responsibility is to create a Managerial Report
Prepare a managerial report summarizing the results of
the survey. In addition to statistical summaries, discuss how the magazine
might use these results to attract advertisers. You might also comment on how
the survey results could be used by the magazine’s editors to identify topics
that would be of interest to readers. Your report should address the following
issues, but do not limit your analysis to just these areas.
1. Develop appropriate descriptive statistics to
summarize the data.
2. Develop 95% confidence intervals for the mean
age and household income of subscribers.
30 years of age is the mean avg of subscribers
Mean Age (29.7, 30.5)
Household Income (71081.10, 77838.90)
3.Develop 95% confidence intervals for the
proportion of subscribers who have broadband access at home and the proportion
of subscribers who have children.
256:219
Proportion
of Subscribers = (.5776, .671)
4. Would Young Professional be a good
advertising outlet for online brokers? Justify your conclusion with statistical
data.
o
Yes, Young Professional be a good advertising
outlet for online brokers
5. Would this magazine be a good place to
advertise for companies selling educational software and computer games for
young children?
–
Comment on the types of articles you believe
would be of interest to readers of Young Professional.
Case Study Young Professional magazine was developed for a target audience of re
Struggling With a Similar Paper? Get Reliable Help Now.
Delivered on time. Plagiarism-free. Good Grades.
What is this?
It’s a homework service designed by a team of 23 writers based in Carlsbad, CA with one specific goal – to help students just like you complete their assignments on time and get good grades!
Why do you do it?
Because getting a degree is hard these days! With many students being forced to juggle between demanding careers, family life and a rigorous academic schedule. Having a helping hand from time to time goes a long way in making sure you get to the finish line with your sanity intact!
How does it work?
You have an assignment you need help with. Instead of struggling on this alone, you give us your assignment instructions, we select a team of 2 writers to work on your paper, after it’s done we send it to you via email.
What kind of writer will work on my paper?
Our support team will assign your paper to a team of 2 writers with a background in your degree – For example, if you have a nursing paper we will select a team with a nursing background. The main writer will handle the research and writing part while the second writer will proof the paper for grammar, formatting & referencing mistakes if any.
Our team is comprised of native English speakers working exclusively from the United States.
Will the paper be original?
Yes! It will be just as if you wrote the paper yourself! Completely original, written from your scratch following your specific instructions.
Is it free?
No, it’s a paid service. You pay for someone to work on your assignment for you.
Is it legit? Can I trust you?
Completely legit, backed by an iron-clad money back guarantee. We’ve been doing this since 2007 – helping students like you get through college.
Will you deliver it on time?
Absolutely! We understand you have a really tight deadline and you need this delivered a few hours before your deadline so you can look at it before turning it in.
Can you get me a good grade? It’s my final project and I need a good grade.
Yes! We only pick projects where we are sure we’ll deliver good grades.
What do you need to get started on my paper?
* The full assignment instructions as they appear on your school account.
* If a Grading Rubric is present, make sure to attach it.
* Include any special announcements or emails you might have gotten from your Professor pertaining to this assignment.
* Any templates or additional files required to complete the assignment.
How do I place an order?
You can do so through our custom order page here or you can talk to our live chat team and they’ll guide you on how to do this.
How will I receive my paper?
We will send it to your email. Please make sure to provide us with your best email – we’ll be using this to communicate to you throughout the whole process.
Getting Your Paper Today is as Simple as ABC
No more missed deadlines! No more late points deductions!
You give us your assignments instructions via email or through our order page.
Our support team selects a qualified writing team of 2 writers for you.
In under 5 minutes after you place your order, research & writing begins.
Complete paper is delivered to your email before your deadline is up.
Want A Good Grade?
Get a professional writer who has worked on a similar assignment to do this paper for you