CASE STUDY of NIKE can be found here: https://prod.reader-ui.prod.mheducation.com/epub/sn_e0037/data-uuid-68241a80f3bd4793845347ebe7c2cd2b
Expectations for
Final Case Study Presentation
Your final case
study will be a narrated PowerPoint presentation using Kaltura, and will be
evaluated using the rubric provided. You must have 20 slides plus the title
page and reference page.
Case
Study Planning Tip:
Go through and read the case twice, once
for a quick overview and once to understand the facts.
Make a complete list of the problems and
issues that the company needs to address.
Look for opportunities to apply the
concepts from the text book.
To
meet the course expectations for this presentation, consider the following
suggestions:
· Your presentation
should be clear, concise, and logical with an intuitive progression of ideas
and supporting information.
· Your presentation
should be motivating and should convey the main idea. All information must be
accurate.
· Your presentation
must be readable with well sized fonts. The background and colors should
enhance readability.
· Your presentation
should be aesthetically pleasing. Use appropriate headings.
The Ten Commandments of Case Analysis (Adapted from
Thompson et. al.)
1.
Go
through the situation twice, once for a quick overview and once to gain full
command of the facts; then take care to explore the information in every one of
the case exhibits.
2.
Make
a complete list of the problems and issues that the company’s management needs
to address.
3.
Be
thorough in your analysis of the company’s situation.
4.
Look
for opportunities to apply the concepts and analytical tools in the text
chapters—all of the cases in the book have very definite ties to the material
in one or more of the text chapters!
5.
Look
for opportunities to apply international/global concepts to the cases. Make sure you addresses issues that may be
similar or different in international settings.
6.
Support
any and all off-the-cuff opinions with well-reasoned arguments and numerical
evidence; don’t stop until you can purge “I think” and “I feel” from your
assessment and, instead, are able to rely completely on “The analysis shows.”
7.
Prioritize
your recommendations and make sure they can be carried out in an acceptable
time frame with the available resources.
Include the timeframe and resources needed to comply with the
recommendations.
8.
Support
each recommendation with persuasive argument and reasons as to why it makes
sense and should result in improved company performance.
9.
Review
your recommended action plan to see if it addresses the problem and issues you
selected—any set of recommendations that does not address all of the issues and
problems you selected is incomplete and insufficient.
10.
Avoid
recommending any course of action that could have disastrous consequences if it
doesn’t work out as planned; therefore, be as alert to the downside risks of
your recommendations as you are to their upside potential and appeal.
