Case Study: Case Planters Nuts (will attach a copy of the case later). A report as if you were a consultant aiming to convince the CEO or board of directors about the validity of your recommendations. The written report should be structured as follows
: 1. Introduction and problem definition
2. Analysis
3. Recommendations and implementation
4. Supporting material Questions to cover:
1. Why is Planters struggling in 2012?
2. What are the primary assets Planters has to employ to create value for its chosen customers? Is there any type of customer for whom Planters has an advantage over competitors in creating value? In this regard, also evaluate the current positioning of Planters.
3. What positioning would you recommend for Planters going forward? What should be their key execution elements? More specifically, how would you translate this into an effective communication strategy?