CASE ANALYSIS:
You are to analyze the Wal-Mart case that is posted on Blackboard. The purpose of a case
analysis assignment is to provide you with an opportunity to apply concepts from class to real-
world situations. Your case analysis should be brief and concise, no more than six to eight typed
pages, double spaced, plus a title page and a reference page. Please be sure to incorporate
theories or concepts from class and other readings and reference them appropriately. The case
you are to analyze is posted on Blackboard.
Your case analysis should follow the model described below. Have each section titled with
bold letters.
Read the case thoroughly in 1-2 readings. Reread the case and begin your written analysis using
the following format and headings:
• Synopsis of the Situation: Write a synopsis that describes the background information
about the case, an overview of the case.
• Key Issues: Define the key issues/factors in terms of business/management and the roles
of the Key Players. You should include only those issues that impact the identified
problem. What are the central facts of the case and assumptions you are making based
on these facts? What is the major overriding issue in this case? (What major question
or issue does this case address that merits its study in this course?) What sub-issues or
related issues are present in the case that merit consideration and discussion?
• Define the Problem. Identify one key problem. While there may be several problems
and a multitude of symptoms, attempt to identify one problem, the resolution of
which would alleviate most of the symptoms found in the case. The problem can
frequently be identified through symptoms such as poor marketing, inappropriate
environment, poor employee relations, lack of control systems, ineffective leadership,
broken structure, etc.
• Alternative Solutions. Develop two or more alternative solutions to the defined problem.
This should not be a laundry list of actions one could take to address every symptom,
but alternative actions that could correct the problem at hand. Identify the pros and
cons of implementing each alternative.
• Selected Solution to the Problem: Select one of the alternatives and explain why it would
be best. Most of this work is already done if the alternative solutions clearly point out
advantages and disadvantages to each. Additional study or research can be a part of
the recommendation but should not be the primary solution. Your job is to identify
an action, not put off action.
• Rationale for the solution: Detail your conclusions and recommendations with
supporting rationale including concepts from the text or other sources. Relate how
you would have handled situations, problems and people. Write a clear and concise
conclusion. Cite sources to substantiate what you say.
• Positive and Negative Results: Describe expected positive results. Identify possible
negative results of successful implementation of the solution. In other words, what
are the negative consequences of success? We all know failure is a possibility, but
what do you need to be prepared for if you are successful?
