Business Strategy – Starbucks
vs. Dunkin
Please provide:
o Brief introduction of
the industry and the two (or more) companies competing
against each other.
o Each company’s
strategic approach.
o Key players for each
company (internal stakeholders)
o Key players outside
the company (external stakeholders)
o Frame the competition
using business strategy concepts, theories, terminology
from our class, for
example: PESTEL (how did PESTEL changes influence the
competition); Five
Forces Model of Competition; SOAR framework; VRIN
framework, or others. Choose
the framework(s), concepts, or theories that you think
best help you analyze the
rivals.
o What key performance
measures did each company dominate?
o Did either/both
company change their strategy? What factors drove the
change(s)?
o Did either company
achieve a sustained competitive advantage?
o What happened to the
other company?
o What decisions would
you have made or what would you have done differently,
strategically, if you
were leading “losing” company?
