As discussed in Section 4.2 of Management Principles, a mission and vision both relate to an organization’s purpose and aspirations and are typically communicated in some form of brief written statements. To summarize, the mission and vision statements serve three critical roles:
To communicate the purpose and values of the organization to its stakeholders
To guide the development of strategies for how the organization will achieve its mission and vision
To guide the development of measurable goals and objectives to gauge the success of the organization’s strategy
In this discussion, you will select a company of your choosing and analyze its mission, vision, and values statements to gain insight into the organization’s overarching purpose and goals with its stakeholders.
First, select one company from the list below and examine its mission, vision, or value statements as published directly on the company’s website.
Starbucks Mission and Values Statements
Toyota Mission and Vision Statements
Facebook Mission and Core Values Statements
Prudential Insurance Mission, Vision, and Core Values Statements
Microsoft Mission Statement and Values
In your initial post, address the following:
Briefly summarize the company’s mission, vision, or values statements. In your own words, what do you think is the overarching purpose behind these statements?
What are some specific ways a company could communicate its mission, vision, or values to both internal and external stakeholders? Explain and give examples.
How do you think the role of the mission and vision statements influence and gain employee buy-in?
Tip: Copy and paste each bulleted question and type your responses underneath.
