Brief: Public Relation Conference Event
Design a plan for a conference for Universal Studios to include the Project Board
and top management from its headquarters in Universal City, California, US.
The theme of the conference is “One-of-a-kind. Once-in-a-lifetime thrills”. The
conference is to support Universal Studio’s initiative to build the theme park
near Bedford. The conference will also showcase the entertainment company’s
plan to build a resort and a 2,000-seat amphitheatre.
Consideration should be given to Universal Studios 20 top management officials,
members of the Project Board, Bedfordshire local officials, and UK government
officials (see Week 2 Lecture slides for other possible stakeholders) coming for
the conference.
This Individual Project Portfolio is designed to assess individual student’s knowledge
gained over the twelve weeks in lectures, seminars, and workshops. The students are
supposed to Work in groups by selecting one of the project scenarios below. Please Note,
– This is an INDIVIDUAL REPORT that is in the form of a Portfolio. Therefore,
you may only use the artefacts, relevant tools, and techniques from the group
work undertaken in classes, but you are not allowed to copy the analysis or
discussion, or explanations in the form of text of the group or team of these
artifacts from another team member(s). Everyone needs to produce his/her own
report in his/her own wording and provide understanding and justification of
the project work undertaken.
– In the Gannt Chart and in the Reflection of the team, you MUST mention
members of the team that participated with you and those that did not.
– Please avoid plagiarism by undertaking all the applicable measures, providing a
full referencing list and in-text citations.
Assessment Specifications
This Individual Report is based on the project each team have chosen from the
Universal Studios have planned to undertake in the project planning during the
semester. You need to consider the formative feedback received in the classes/tutors
from Assessment 1 Brief to produce a written report covering the following areas
individually. Link to the theories and concepts where necessary:
1. Project Justification (15%)
Include a business case that has justification for choosing this project; why this project
is important; explain reasons, expected benefits and dis-benefits, deliverables (scope),
milestones (timeline), key stakeholders, exclusions/inclusions, constraints, and any
assumptions made.
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2. Project Time Management (15%)
Explain why the scheduling and time management is important for your project; how
you have used theoretical knowledge for its appropriate application. This section
includes the following aspects:
Create a Work breakdown structure for your project.
Time Estimation and creating an activity list.
Network Diagram and Critical Path Analysis
Gantt Chart using a professional project software (in the resource column,
include the distribution of the work and leave out those in the team that did not
participate in the development of the artefacts).
3. Project Finance and Cost Management (15%)
Explain the reasons for using project finance and cost management in your project;
what tasks you performed; how the theory helped you to apply financial concepts. This
section includes the following aspects:
Total Project Cost breakdown: Demonstration of costs associated in project
such as identified risks and the mitigation.
Costing including contingency funds.
Any additional tables supporting costing.
4. Project Risk and Stakeholder Management (15%)
a. For Risk Management
Why is risk management important for this project; how the risk management
has helped to control/mitigate risk in your project; what are the steps you have
undertaken to-do risk management in your project considering the following:
Evidence of Risk Identification – What strategies did you apply?
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Risk Assessment – Evidence of tools used like Probability vs Impact Matrix
Risk Planning – What are the responses plan?
Evidence of Risk Register
b. Stakeholder Management
Why is a stakeholder management important in your project; what are the steps
you have undertaken to perform stakeholder management in your project
considering the following:
Evidence for the Identification of the Stakeholders.
How the identified stakeholders could help or hinder the project.
Carry out a stakeholder analysis using Power vs Interest Matrix.
Develop a comprehensive stakeholder communication plan.
5. Personal Reflection and Lesson learned from the groupwork (30%)
Demonstrate your personal and group learning using theory considering the following
aspects:
Mention the names of the team members you work with for the planning
project. Include members of the team that did not take part in the development
of the artefacts.
What were your contributions as an individual within the group?
What skills, abilities or knowledge did you use to support your group
members?
What are your strengths and weaknesses you figured out because of group
working?
What hard, soft or leadership skills you gained because of undertaking this
project?
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What were the lessons learned and how would you apply in future for better
individual and group working?
Presentation, Structure, and References (5%)
Assessment marking criteria
The assessment criteria and weightings show what is important in the assessment and
how marks are shared across each criterion. When completing the assessment
remember you need to fulfil the brief and the assessment criteria below
I am adding all the work, details, and information that we have done.
