Assume that you are advising a company of your own choice on their potential new international expansion/entry opportunities. Your task is to write an essay covering the following information:
1. In a few lines, briefly introduce the company, your suggested country and entry mode.
2. Explain and analyse the company’s readiness for internationalisation.
3. Identify the most attractive potential foreign country for the company internationalisation and support your choice with appropriate reasons.
4. Recommend the most appropriate entry mode to this country and explain your reasoning.
Answers will be assessed for both their theoretical and empirical contributions. Please make sure you answer all parts of the question.
Please make sure all this written below and above is covered in the essay:
-The readiness of the company
for internationalisation has
been critically analysed with
excellent use of valid data and
evidence
-Excellent discussion and critical
analysis of the choice of the
target country for
internationalisation, with
significant use of data, evidence
and facts integrated into the
analysis
-Excellent discussion and critical
analysis of the choice of entry
mode in the target country,
with significant use of data,
evidence and facts integrated
into the analysis
-There is excellent
comprehension of how relevant
theories and/or concepts can
affect a business in an
international context
-There is a thorough
comprehension of business
process, illustrating how they
are influenced by an
international context
