Assignment
Brief:
Read the
following article available from The BBC Website;
UK economy
flatlines as higher interest rates bite
Available
at;
https://www.bbc.co.uk/news/business-67370315
You have been hired as a
consultant on international business expansion to advise a local UK
organisation that is not
already present in international markets on how it
can diversify it’s market through entry into ONE of the BRICS (Brazil, Russia, India, China and South Africa) countries.
You must advise upon the
development of an internationalisation strategy to cover the following:-
1. Provide a brief overview of the chosen organisation and the
rationale for going international.
2. Critically discuss which specific BRICS country you would recommend them to enter and the rationale behind
your decision.
3. Discuss typical barriers that will be faced as the
organisation expands internationally.
4. Based on your analysis, critically evaluate a relevant
implementation approach for the internationalisation process for the specified
target market.
Notes
for undertaking the assignment:
1. Your answers to the questions should be appropriately
analysed and must be grounded in appropriate academic literature and must
provide clear evidence of independent critical evaluation.
2. Students exceeding the word limit will be penalised.
3. Poor presentation of your written content including spelling
mistakes, grammatical errors, poor sentence structure, paragraphing and etc
will be penalised
4. Assignments will be graded on the basis of research done,
analysis of the facts collated, stand taken and the justification of the stand.
5. All research must be referenced based on Harvard
referencing. Improper or lack of either of these constitutes plagiarism and
students will be awarded a Zero.
6. Students found copying from other students will also be
charged with collusion and awarded a Zero.
Length
required
4000 words
(10% +/-).
Format and
Layout
Please note
the following when completing your written assignment:
1. Writing: Written in English in an
appropriate business/academic style
2. Focus: Focus only on the tasks set in
the assignment.
3. Ensure a clear title, course, and name
or ID number is on a cover sheet and work is appropriately referenced.
4. Research: Research should use reliable
and relevant sources of information e.g. academic textbooks and journals that
have been peer-reviewed. The research should be extensive.
5. All referencing should be in Harvard
style.
6. Follow the structure below;
• Title Page
• Table of Content (excluded from the
word count)
• Executive summary – (excluded from
the word count)
• Introduction
• Analysis and discussion
• Conclusions
• Reference List (excluded from the
word count)
• Bibliography (excluded from the word
count)
• Appendix – please use judiciously
(excluded from the word count)
Essential Resources:
·
Daniels, J.D., Radebaugh, L.H. and Sullivan,
D.P., (2017). International
business: environments and operations., New Jersey: Pearson.
·
Collinson, S., Narula, R. and Rugman, A.,
(2020). International
Business.
Pearson Education
·
Hill, C.W.L. and Hult, T. (2018). International business: competing in the
global marketplace, New York: McGraw Hill Education
·
Morrison, J., (2017). International business: challenges in a
changing world. 2nd
ed. Basingstoke: Palgrave Macmillan
·
Cavusgil, S., Knight, G. and Riesenberger, J.,
(2019) International
business: the new realities. Pearson
·
Hamilton, L. and Webster, P., (2018). The international business
environment. OUP
Oxford
Recommended Resources:
• https://www.journals.elsevier.com/international-business-review/
• https://www.sciencedirect.com/science/journal/09695931
• http://jibe-net.com
