Assignment Questions.
1. Create a team name that reflects the Virginia Beach area.
2. Create a logo for the team.
a. a. Product Logo- Create a logo for the product. Explain why you chose the elements in your logo. It should incorporate meaningful imagery in the logo. For instance, you probably want to incorporate something that is related to the water/beach in the logo.
b. Creation – describe how you created your logo. There are websites that you can search that allow you to create a logo for free. You can also use other means like Adobe Photoshop, CANVA etc.
DO NOT DO 1-3, only 3-11!!!
( I will do 1-3, if you could leave space on the top of the document so i can add it in, the name will be “Virginia beach admirals” because of the military presence in the area.)
3. Create a Guiding Foundation
a. a. Company Description- Provide an inclusive summary of what your organization or company does.
b. Mission Statement- Who your organization currently is.
c. Vision Statement- Who your organization hopes to become in the future.
4. Marketing Objectives
a. Introduction to Marketplace- How will the product be introduced?
b. Target Market- How are you trying to target with this product or company?
c. Product Service/Strategy
d. Three-year Plan
5. Marketing Mix (refer to your book or slides)
a. Consumer
b. Competitor
c. Company
d. Climate
6. Product Mix (describe in detail the 4 Ps of marketing)
a. Product
b. Price
c. Place
d. Promotion
7. What are three initiatives that SLVB can implement to build a fan base? ONE MUST BE DIGITAL SUCH AS CREATING AN APP OR WEBSITE.
8. Provide a timeline to implement up until the first game in August 2024.
a. Be specific when examining various demographic profiles.
9. For new leagues/franchises it is important to tell the story of the brand. What can SLVB
do to differentiate their brand story?
10. How can SLVB create, develop and cultivate their supporter group?
11. What are some corporate and local sponsorship opportunities that SLVB can leverage?
