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Unit 3 – Individual Project (125 points)
Due: Sun, May 19 |Printer Friendly Version
Description
Assignment Details:
The CK&M Company manufactures a robotic vacuum called the Robo2000. The company sells the vacuum to discount stores throughout the country. The Robo2000 is a basic robotic vacuum with a remote and is significantly less expensive than the robotic vacuum that requires a smartphone and app offered by the competitor, Stone Manufacturing. Furthermore, CK&M has experienced production problems that have resulted in significant rework costs. Stone’s model has an excellent reputation for quality.
Is CK&M’s current strategy that of product differentiation or cost leadership?
What about the strategy of Stone Manufacturing?
CK&M would like to improve quality and decrease costs by improving processes and training workers to reduce rework. CK&M’s managers believe that increased quality will increase sales.
Develop an appropriate strategy to achieve this goal.
For each of the 4 perspectives, propose criteria that you would include in a balanced scorecard for CK&M.
Please submit your assignment.
For assistance with your assignment, please use your textbook, all course resources, and any external research and resources you have gathered.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.
Expectation Points Possible Points Earned Comments
Assignment-Specific: Compares CK&M’s current strategy with that of product differentiation and cost leadership
30
Assignment-Specific: Explains the strategy of Stone Manufacturing as product differentiation or cost leadership
30
Assignment-Specific: Develops an appropriate strategy to achieve the goal of improving quality and decreasing cost for CK&M
30
Assignment-Specific: Proposes criteria you would include in a balanced scorecard for CK&M for the four perspectives
25
Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. (APA formatting or the style specified in the assignment is required.)
10
Total Points
125
Total Points Earned
