As you use the rubric as a template to guide your analysis of the case, please also address (answer) the following questions/issues below as an integral part of your case analysis.
1. Was the research design used in the study appropriate? Are the findings of the study valid? Have the sample size and sample selection affected by the results of the study? Explain.
2. What would be the long-and-short-term promotional strategy for Cerenity in the current market situation? Explain.
3. Are the different segments of the product in the market? What is the right basis for segmenting the market for Cerenity? Explain.
4. What advice would you give to Shah to target the right set of customers during the launch? Explain. What segmentation, targeting and positioning strategy could be derived from the result? Explain.
5. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain. What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions:
Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an Executive Summary. The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the cover page. Your analysis should be based solely on the facts, information and data given in the case only. Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline. A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper. Please DO NOT EMAIL ME YOUR COMPLETED PAPER. IT SHOULD BE SUBMITTED ON ONLINE ON CANVAS. Emailed papers will not be accepted and a zero grade will be assigned to the paper accordingly. The due date (week and day) for the paper can be found in the course outline.
** Do NOT USE ANY OUTSIDE research, only use what is provided in the attachment only**
Please do not use any other research information only use what been provided, thanks
