Strategic management includes an analysis of a business’s current state. Continuing with your research of Caterpillar, Inc., you will leverage the business SWOT tool to identify and drive organizational strategic decision making and evaluate problem-solving strategies for the company.
Review the Strategic Management Project Background document.
Create a Word doc and title it Strategic Management Research Journal Part 2. (Be sure to download and follow the template that I provided for you in your welcome message. Use a Title page and a References page with at least three references. No running head is required, but do use headings to separate portions of your paper, and remember to cite your sources in the main body of your paper). Please no abbreviated bullet or numbered lists, express yourself in full paragraphs that are 3-5 sentences in length.
Write a 350- to 525-word response to the following prompts in your journal entry:
Conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Caterpillar, Inc. Each SWOT quadrant must contain 7-10 items, (this is not included in the 525-word count). Load this chart either as a separate document with your journal, or as a figure within your journal.
Analyze Caterpillar’s strengths and include specific examples based on your SWOT analysis findings.
Evaluate the weaknesses and threats for any common themes that might be a risk.
Compare Caterpillar’s weaknesses against its opportunities.
Propose problem-solving strategies to address Caterpillar’s weaknesses or threats that could be mitigated by a business opportunity or business decision.
Note: You will use information from this entry in your presentation due in week 5.
Submit your assignment.
Resources
Wk 2 Learn activity “SWOT can be a Picnic.”
