An environmental scan allows you to identify the trends (technical, social, political, economic, and so on), issues, and other factors that are most likely to affect a given industry, thereby helping you determine a strategy for dealing with potential changes.
After an organization has completed a SWOT analysis, it will carefully monitor both the internal and external environments to detect signs of opportunities and threats that could affect current and future plans. This environmental scanning can help an organization identify trends that are most likely to affect the industry, thereby allowing the development of a strategy for change. The right information, at the right time, can determine the future of an organization.
Conduct an environmental scan in which you focus on both the internal and external factors that could affect your success within your chosen industry ( I am currently a scrum master working towards becoming a project manager). Include in your scan responses the following. Be sure to use the information from your SWOT analysis (personal SWOT analysis attached) to explain how you will address both the internal and external issues.
Internal Factors: What specific things do you need to do in order to achieve the position you would like to have? In other words, what do you need to do to climb the corporate ladder in your industry?
External Factors: Examine the state of the current market or industry. What issues currently exist? How might these issues influence the future state of the industry? How will these issues affect your long-term and short-term goals?
To successfully complete this assessment, you may need to do some research on conducting an environmental scan. Format this assessment as a research paper following current APA guidelines for both style and citing sources, making sure that you also use correct grammar and mechanics.
By successfully completing this assessment, please be sure to:
Write coherently to support a central idea in the appropriate format with correct grammar, usage, and mechanics.
Describe strategies to use SWOT analysis to improve competitive advantages.
Analyze strengths to determine competitive advantages.
Analyze opportunities that may be leveraged for competitive advantage.
Analyze threats to competitive advantage.
Analyze weaknesses to determine areas for improvement.
Please use the attached sources for this assignment.
Nelson, E., Loomis, H., & Bergdorf, G. (2012). Tri-Mode Systems: Continuity issues in a lifestyle business case study. Journal of Management Policy and Practice, 13(1), 26–38.
Banham, H. C. (2010). External environmental analysis for small and medium enterprises (SMEs). Journal of Business & Economics Research, 8(10), 19–26.
I have also attached 2 previously completed assignments that should be read and used a reference to complete this assignment. Please incorporate the details from the personal mission statement and personal SWOT analysis to complete this assignment.
