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Amy Lawrence, the owner of Random Walk Shoes, has asked you again to help her as

May 21, 2024
E-business

Amy Lawrence, the owner of Random Walk Shoes, has asked you again to help her as she
launches her company’s first Web site (see week 5 case study). She is interested
incorporating a mobile application to her brick and mortar operation and wants your
recommendation regarding credit card processing. This week’s assignment is to research
Google Pay and Apple Pay and compare the benefits and drawbacks of each from a
consumer’s standpoint, a retailer’s standpoint, and a bank’s standpoint. Include why you think
Google decided to develop this new product why Google also decided to continue offering its
Google Pay product. In addition, please include an explanation what a “card not present”
transaction is and why it presents a greater risk than card present transactions for a retail
business. Amy foresees that her business with grow into a large company, so discuss how the
Electronic commerce software for a small online store must summarize sales and shipments,
and contrast it with how software for a large enterprise might do so.
The following requirements must be met:
Write between 1,000 – 1,500 words using Microsoft Word in APA style.
Use an appropriate number of references to support your position, and defend your
arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
Primary sources such as government websites (United States Department of
Labor – Bureau of Labor Statistics, United States Census Bureau, The World
Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham
University Online Library) and Google Scholar.
Secondary and credible sources such as CNN Money, The Wall Street Journal,
trade journals, and publications in EBSCOhost (Grantham University Online
Library).
Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow,
blogs, etc. should not be used.
Cite all reference material (data, dates, graphs, quotes, paraphrased statements,
information, etc.) in the paper and list each source on a reference page using APA style. APA resources, including a template, are provided in the Supplemental Materials
folder. 

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