All researched sources must be identified in a Bibliography at the end of the assignment. Researched data must be footnoted with the source’s name and a link to the data. The footnote must be numbered. You can use the INSERT > FOOTNOTE function in Word. It creates the numbering for you automatically and creates a space at the bottom of the document. Please don’t submit any unsubstantiated opinions. You must provide data to prove your assumptions and ensure your premises are not considered a guess or marked incorrect.
EXAMPLE: “Consumers love the brand” needs data to show that consumers do love the brand. “The brand is growing in sales.” What are the brand’s sales? What is the sales trend?
GRAMMAR + SPELLING is worth 10% of your grade. The deduction of points (if any) will be applied after your assignment grade is calculated. You will lose 1/2 a point for each error.
Factors Included In The Analysis
Sentence Structure
Proper Word Usage
Correct Spelling
Proper Capitalization
Proper Use of Contractions such as you’re vs. your
Proper Use of Business Terminology – Usage of colloquialisms will be penalized 1/2 a point for each occurrence. EXAMPLE: “The brand has a huge market share.” “The brand is growing like crazy.” This is unacceptable business writing.
>>>> You may submit & resubmit the assignment an unlimited number of times up to the due date & time. <<<<
SUBMISSION FORMATS: DOC/DOCX/PDF ONLY. DO NOT SUBMIT IN ANY OTHER FORMAT.
THE ASSIGNMENT
You will use the previous assignments as the basis for this assignment.
Assume that I am the client your agency is pitching to win the social media marketing business. The brand is the brand you have been working on all this time. You must submit why your approach will win over consumers to win the business. To remind you, you already presented an analysis in the previous assignments; now it is time to sell me—the client—on your creative approach recommendation.
You are trying to get the competitor's customers to switch to the client's brand – the brand you presented in class.
ANSWER IN Question / Answer Format. Bullet points are allowed if that is the best way to answer the question.
NO ESSAYS!!
Your Assignment Must Include The Following
1. The Brand Name
2. A Campaign Slogan
3. What will be the central theme of your campaign?
4. Why will it resonate with your brand's audience & how is it different from the competition's content?
5. How will you translate your story into social media content? You only have to create actual sample executions if you choose to do it and if you believe it will illustrate your execution better than just text. You must explain in detail every type of content you mentioned in the Social Media Calendar.
5A. What social media content format will you create (video, audio, meme, photo, text only)? (Minimum of 3 types)
5B. Identify which platform will use which content type(s)
You are not to recommend the use of influencers.
You are graded on your imagination, creativity, and understanding of how to translate your research into actionable social media campaigns. It must be cohesive.
***I attached past assignments for reference. ***
