you’ll be writing about the incentives described by Levitt and Dubner in Freakonomics Chapter 1 and 2, and incorporating evidence from political and commercial advertisements to support your argument.
Superman beating up some KKK knuckleheads. A suspiciously happy real-estate agent.
Levitt and Dubner write that “An incentive is a bullet, a key: an often tiny object with astonishing power to change a situation”” (16).
After reading chapters 1 and 2 of Freakonomics, which of the three incentives is the most effective at motivating or altering people’s behavior?
Consider both positive and negative incentives;
You’ll also support your answer with evidence from the chapter and your analysis of several advertisements; you’ll choose at least one of the two political ads and one of the ten commercials to use. You can also bring in any advertisement(s) you find on your own.
Your intro will introduce the first two chapters of Freakonomics and the basic idea of incentives.
Your thesis statement will explain which incentive is the most effective at motivating or altering people’s behavior.
you can use all three incentives in your analysis, but you need to pick one as the “most” effective.
Your body paragraphs will include topic sentences that introduce each of your supporting points, evidence from the chapter (quotes) and the advertisements (quotes and detailed descriptions).
Your conclusion will restate your thesis, review the best evidence, and look to the future/explain the stakes or consequences.
You can find review videos (about 4 minutes each) about all these parts of an essay on the “Essay Structure Review” page.
Approximately 5 pages (1200 – 1600 words)
Follow MLA rules (Links to an external site.) for basic format, in-text citations, and works cited page (you need to cite the ads that you use in your essay on your works cited page)
Use at least 5 direct quotes from the chapter.
Clearly identify and analyze the incentive(s) used.
Consider including some comments on the rhetorical appeals used.
This is the video of the advertisement.
Video advertising (on websites and television) all have a clear goal: to get you (the viewer) to do something – buy a product or service, vote for a particular candidate, or take some specific action.
Below, you’ll find two political ads (one from the Trump campaign, one from the Biden campaign) and 10 commercials from this year’s Super Bowl. Watch all of them, and start thinking about what incentives each one speaks to (sometimes one, sometimes all three) and what appeals are being used (ethos, logos, pathos, kairos). You’ll be using these, along with chapters 1 and 2 of Freakonomics, in this essay.
(I ask the customer service that you guys have the book Thank you)
or this is the pdf link http://christophe.heintz.free.fr/bgt/Freakonomics__A_Rogue_Economist_Explores_the_Hidden_Side_of_Everything__Revised_and_Expanded_.pdf
