Activity Description:
Create a Public Service Announcement (PSA) script aimed at promoting the importance and value of Ethnic Studies to a general audience. Your PSA should be concise, engaging, and informative, using only the content provided in the unit to support your message.
Alongside the script, submit a written justification that explains the choices you made in your PSA and how they are supported by the unit content.
Purpose of a PSA:
A Public Service Announcement (PSA) is a message designed to raise awareness about an issue and influence public attitudes and behavior towards a more informed and proactive stance. PSAs are typically short, powerful, and meant to reach a wide audience with clear and impactful messages. They are valuable educational tools because they distill complex information into accessible and actionable insights that can prompt societal change.
Evidence Requirements for the PSA Script:
Key Definitions: Incorporate a clear and succinct definition of Ethnic Studies and its purpose as presented in the Unit.
Interdisciplinary Nature: Highlight the interdisciplinary approach of Ethnic Studies and its relevance in understanding societal issues as presented in the Unit.
Geohistorical Impact: Mention the significance of geohistorical macroscales in shaping our understanding of historical and current societal dynamics as presented in the Unit.
Call to Action: End with a compelling call to action that encourages further engagement with Ethnic Studies.
Written Justification Instructions (click or tap to reveal)
Rationale: Explain why each element of your PSA (definition, interdisciplinary nature, geohistorical impact, call to action) is essential and how it reflects the content from the unit.
Support: Use specific references from the unit content to justify your choices in the script. For instance, quote the section of the unit that discusses the importance of understanding BIPOC perspectives and how this supports the message in your PSA.
Impact: Discuss the intended impact of your PSA on the audience and how it aims to enhance understanding or change perceptions about Ethnic Studies.
UnGrading Criteria (click or tap to reveal)
Content Alignment: Ensures all components of the PSA script are directly supported by unit content.
Clarity and Conciseness: The PSA script must be clear, concise, and focused, suitable for public dissemination.
Persuasiveness and Engagement: Measures the effectiveness of the script in engaging and persuading the audience of the importance of Ethnic Studies.
Depth of Justification: The written justification must thoroughly explain and link the script choices to the unit content.
Checklist to Meet Criteria (click or tap to reveal)
Definition of Ethnic Studies included and supported by unit content.
Explanation of the interdisciplinary approach linked to specific unit details.
Geohistorical impact discussed with direct references to the unit.
Clear and compelling call to action.
Justification is detailed, with explicit connections to unit content.
