About the Assignment
In this course, you learned how a business chooses a positioning strategy in the marketplace and focuses on these areas by evaluating management’s use of production types, creating effective productivity, and analyzing the competitiveness of production. Now you will choose a retail organization and propose a positioning marketing strategy that analyzes the organizational management decisions related to any competitiveness of cost, quality, flexibility, speed, innovation, and/or service.
Prompt
Choose an organization that focuses on one of these areas in the market: competitiveness of cost, quality, flexibility, speed, innovation, and/or service. An example would be choosing ALDI or LIDL. Their cost marketing positioning strategy is providing customers with international goods for a lower price and, in turn, saving business fees by not providing bagging products for free. (This is just an example. Do not use this example for your project.)
Use the following steps below to create an effective marketing positioning strategy in 1,000-1,200 words for your chosen organization.
Determine the organization’s competitive difference in the marketplace. Are they focused on cost, quality, flexibility, speed, innovation, and/or service? Explain how.
Research and determine the company’s current market position in this arena.
Analyze the company’s product position in the marketplace and explain how their strategy influences competitors.
Develop a revised positioning strategy for the organization based on determined competitiveness.
Related Lessons
You may refer to the following lessons from the course for help with this assignment.
Operations Management: Definition & Fundamentals
What is a Business Model? – Definition & Relationship to Operations
Positioning Strategy: Definition & Examples
Production, Productivity & Competitiveness
