A1 COE Marketing Plan
Dear MKTG 3303,
A1 COE Marketing Plan should include the following sections:
1.0 Cover Page (Should include company name, logo, brand, or mark, course number and name, semester, your name and any other relevant information)
1.1 Table of contents (TOC) (should include section numbers and page numbers). You need to auto develop your TOC in MS word. Manually developed TOC is NOT acceptable.
1.2 Executive Summary of your analysis (half page) (summary of your analysis and recommendations).
1.3 Introduction & Background of your COE
2.0 Competition Analysis.
2.1 Introduction and background of the primary competitor.
2.2 Primary competitor: Discuss the primary competitor 3 strengths and 3 weaknesses.
2.3 Summary table: use a summary table to compare the 3 strengths and 3 weaknesses of your COE and their primary competitor. The table should list very briefly three strengths and three weaknesses for your COE and the same for their primary competitor.
3.0 COE SWOT analysis. Use a table to summarize your points, one to three words for each point.
3.1 Strengths of your COE (3 strengths)
3.2 Weaknesses of your COE (3 weaknesses)
3.3 Opportunities of your COE (3 opportunities)
3.4 Threats of your COE (3 opportunities)
4.0 Marketing Mix Strategies (introduction). Use a table to summarize your strengths, weaknesses, and recommendations. One to three words for each point.
4.1 Product Strategy (With examples)
4.1.1 Current product 1 strength and 1 weakness (number and discuss)
4.1.1.1 Strength:
4.1.1.2 Weakness:
4.1.2 Recommended product strategies (1 recommendation)
4.1.2.1 Recommendation:
4.2 Price Strategy (with examples)
4.2.1 Current price strategy 1 strength and 1 weakness (number and discuss)
4.2.1.1 Strength:
4.2.1.2 Weakness:
4.2.2 Recommended price strategies (1 recommendations)
4.2.2.1 Recommendation:
4.3 Promotion Strategy (with examples)
4.3.1 Current promotion strategy 1 strength and 1 weakness (number and discuss)
4.3.1.1 Strength:
4.3.1.2 Weakness:
4.3.2 Recommended promotion strategies (1 recommendation)
4.3.2.1 Recommendation:
4.4 Place strategy (with examples)
4.4.1 Current place strategy 1 strength and 1 weakness (number and discuss)
4.4.1.1 Strength:
4.4.1.2 Weakness:
4.4.2 Recommended place strategies (1 recommendation)
4.4.2.1 Recommendation:
5.0 Conclusion
6.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa.
7.0 Appendix. Optional: An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional).
Pages of Analysis (These pages assume single space you need to double the pages in case of using double space):
Page 0 = Cover page.
Page 1 = table of contents. Should auto develop in MS Word. Do not bold and do not italicize.
Page 2= executive summary. ES summarizes your plan key points and your recommendations.
Page 3= Introduction & Background of your COE (half page each)
Pages 4-8 = your analysis (Can use extra one or two pages if needed)
Page 9 = Conclusion
Page 10 = References (APA formatted and should be cross referenced in the body of your Report).
Pages 11 on ward = Appendix (optional).
Additional guidelines:
Cover page should include the following statement:
I, ________Student name______________, hereby certify and warrant:
(a) that this Individual analysis is my original work.
(b) that I have acknowledged all the sources used in this paper.
(c) I understand that copying of another’s work and representing it as my own work is a serious academic offense and should be treated as such.
Papers should be grammatically correct, with no spelling errors.
There should be no plagiarism whatsoever. Your analysis should be your own write up using your own words. No copying/pasting from the internet.
Your COE should be B2C Company not B2B company (recommended).
It will be great if you choose a sporting company (e.g., Nike, Under Armour, Adidas, Puma, Dick’s, Foot locker… etc). Sporting companies include Sporting and Athletic Goods Manufacturing (NAICS: 339920; SIC: 3949). Sporting Goods Stores (NAICS: 451110; SIC: 5941). Sports Teams (NAICS: 71211; SIC: 7941); and All Other Amusement and Recreation Industries (NAICS: 713990; SIC: 7999).
Your paper should be APA formatted. Exception: your pages should be single spaced.
Outline format: please use the outline format in your report with discussion of every point. You should bullet and discuss your points. I do not need to search for the start and the end of any point in your paragraphs.
Font & Margins: Use Times New Roman font, size 12 points with 1 inch all around.
Your references should be APA formatted and cross referenced in the body of your analysis.
You do not need to use more than 10 scholarly references in your assignment. If possible!
Word count should be minimum 3000 words. This assignment needs analysis and the sections need discussion. Details are needed to develop the recommendations in this assignment.
Guidelines: you need to follow these guidelines to develop your marketing plan. In addition, you should follow any other guidelines posted during the DB discussions.
Example: Starbucks example marketing plan is posted for your reference to develop your A1.
Save your file under your COE name (e.g., Starbucks). Drop your file in the assignment box by the due deadline.
Please follow these guidelines closely.
