Chick-Fil-A Business Case: – 200 Points
Chick-Fil-A (CFA) Business Case: – 200 Points
Mandatory Video Submission – Your response must be in a video (do not submit an audio recording, that is not a video submission format) submission format. What does that mean, you need to record your response by showing your face and your voice and submit in the dropbox. And please dress professionally. (75 Points)
Written Contingency Plan (follow APA format (cite the source both in the text as well as on a separate reference page), check thoroughly for grammar and punctuation, and most importantly, make sure you answer the entire question. (125 Points)
Introduction:
The past few months have clearly demonstrated that disasters either natural or manmade disrupt business. Forty-three percent of businesses damaged in a disaster close for good, and that figure rises to 60 percent after one year. Yet it does not have to be that way if a contingency plan is established. Contingency planning is like insurance in that you hope to never have to use it, but you have it ready in case you need to use it.
Read the situation below that talk about what your assignment:
You have been hired as a consultant to Chick-Fil-A at Tech Rd. Silver Spring, Md to develop a contingency plan during the pandemic.
The Tech Rd. Silver Spring, MD Chick-Fil-A C-Suite would like you to focus on any two (2) in each of the 5 areas below when developing your contingency plan.
1. Front House Operations (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Hospitality
• Cash and Coupon Management
• Front Counter Food Safety
2. Back of House Operations (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Inventory Management
• Food Handling & Preparation
• Kitchen Food Safety
3. Talent (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Human Resources
• Performance Management
• Talent Management
• Associate Engagement
• Payroll
4. Marketing (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Creative Design
• Internal / External Marketing Campaign
• Social Media Marketing
• Donation/Fundraising Management
5. General Leadership & Management (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Leader of Team
• Small Business Ownership
• P&L Management
• Process Management & Improvement
In developing your contingency plan, make sure you utilize the following management concepts below in your response: 1. Four Management Functions (10 points for explaining each management functions)
2. Four Management Resources (10 points for explaining each management functions)
3. Sustainable Competitive Advantage (5 points for explaining each management functions)
12|MGMT 440 – Summer 2021 – Business Strategy and Policy
4. Focus Differentiation Strategy (5 points for explaining each management functions) 5. SWOT Analysis (10 points for explaining each management functions)
6. Customer Value Proposition (5 points for explaining each management functions) 7. Value Chain (5 points for explaining each management functions)
8. Corporate Social Responsibility (5 points for explaining each management functions) 9. Triple Bottom Line (15 points for explaining each management functions)
10. Core Competency (5 points for explaining each management functions)
Resources for you to utilize (you can use your own additional resources):
• CFA Leadership Program (leadcfa.com)
• Chick-fil-A – Wikipedia
• Inside Chick-fil-A’s rise to 3rd-largest restaurant brand | Nation’s Restaurant News (nrn.com)
• Inside Chick-fil-A’s rise to 3rd-largest restaurant brand | Nation’s Restaurant News (nrn.com)
• Who We Are – More Than The Original Chicken Sandwich | Chick-fil-A
• [Hungry for History] Chick-Fil-A Didn’t Create the Fried Chicken Sandwich • EBONY
• The World of Chick-Fil-A and the Business of Sunbelt Evangelicalism – Southern Spaces
• Study: Chick-fil-A Has the Most Satisfied Customers | QSR magazine
• Chick-Fil-A Will Never Go Public (businessinsider.com)
Your research paper should follow APA format, check thoroughly for grammar and punctuation, and most importantly, make sure you answer the entire question asked. Avoid “brain dumping” – if there is a specific question on a topic, do not spit out everything you know on the topic; keep it limited to information that answers the question. If the question has multiple parts, make sure you answer each of them. These are based on concepts discussed in class, but they are first and foremost, research- based assignments. This means that you need to look beyond the film, text, and PowerPoints to answer them. Your research paper should consist of at least 10 sources, which should not include your text.
Referencing multiple pages from the same organization’s web site only count as one citation (e.g., Apple.com). When using more than one page from the same company, provide a URL that links to the home page or entry page for the document. Also, if there is not a date available for the document use (n.d.) for no date.
All citations in the reference list should be cited in the body of your paper (use APA style guidelines).
