Critically review and analyze the assigned company and individually work out a report. The report must be in bullet points with discussion and must include, but not limited to, the following:
First:
Assuming that, due to the economic crisis caused by the Corona pandemic and the drop in oil and gas prices, the sales of the company assigned to you decreased by 10% during the fourth quarter of 2020 and the decline continued in the first and second quarters of 2021. In addition, assume that this situation resulted in a decrease in the company’s net profit by 25% and an increase in the company’s costs and expenses by 35% in the same period mentioned.
Note: the questions below depend on your academic understanding and understanding the results of the marketing mix analysis and the results of the analysis of strengths, weaknesses, opportunities and threats – the SWOT analysis accomplished in the second report, and you should refer to the strategic management and the second report).
a. As an investor and you have an amount of one million Qatari riyals, will you invest in the company designated for you by buying shares in the current circumstances, and why (knowing that the rate of return on fixed deposits in banks is 2% annually)? Will you invest in other sectors and companies on the Qatar Stock Exchange, and why?
b. As the director of the company, what decisions will you take to deal with this situation during the year 2021 in terms of employees, products, prices, promotions, supply and chains and logistics …etc. in order to control the costs and expenses, increase sales, and maintain the company’s profits?
c. As the manager of the company, what business strategy/strategies will you follow during the next three years to deal with the current situation and the expected future situation?
Second:
a. Outline of the achieved learning outcomes and newly learned skills.
b. Major challenges faced during the online internship.
c. How you applied your classroom knowledge to the online internship experience.
d. How has this online internship reinforced or changed your career goals/focus?
e. What questions, assignments, or tasks were you expecting and would like to accomplish in this training?
f. What other websites and resources have you used to accomplish this training?
g. How could this experience be improved for students who take online internship in the future?
