1. Pick a key point from guest speaker Dr. Kim (300-350 words)
Why did you choose this point? What stood out to you about this key point?
Did it change your perception/assumptions about commercial rumors? Explain your answer/
Find an example where a brand participated in a cause, movement or forms of activism (e.g. showing support in an online ad, making public statements on social media, changing profile picture or logo, or participating in hashtags – I provided 2 examples in the lecture slide). Then, drawing from this week’s readings, lecture, and the interview video with guest speaker Clarise, discuss your thoughts on whether you found the brand’s engagement effective or appropriate (e.g. if you believe that brands shouldnt participate in causes or advocacy, then you might consider their actions inappropriate).
Was the engagement effective in enhancing its brand image, or did it do more harm to it?
What could the brand have done more of, or less of, or simply nothing at at all, to make it an effective or appropriate response to the cause or movement?
Remember to cite your sources & respond to a group mate’s post!
2. comment on your groupmate’s post(100-250 words)
Why did you choose this point?
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