“Per instructor review on original paper: The design of the study must work with the data provided by the case, you can not assume that more data will be collected.
You need to start by making sure you have enough data to answer your research question. Basically, you seem to want to identify the relationships between, sales trends, vehicle innovation and stakeholder engagement on consumer choices.
I do not think you have data related to stakeholder engagement, but you could justify to operationalize the variable using other data available as an indicator. As a guide, it seems you want to create a model that represents the influences that impact the customer choice. You need to start by identifying what data you have that you would like to evaluate the impact on customer choice. Then, you need to define what method allows you to evaluate the influence of multiple independent variables on a dependent variable, and what the output would be that would allow you to support decision making.”
Assignment Instructions:
Overview: For Milestone Two, you will explain the research design and methods that will be used to address the business problem you identified in Milestone
One, justifying why they are appropriate for your research study. To support your research design, describe the methods you will use, the key variables, and
ethical considerations involved in using the research design.
Prompt: Explain how you will carry out your research. Remember that your business problem should be able to be addressed using action research.
Specifically the following critical elements must be addressed:
Research Design:
A. Explain the research design and methods you will use, justifying why they are appropriate for your research study.
B. Describe the key variables from primary and/or secondary data sources that you will use to analyze your research problem.
C. Explain the key dependent and independent variables. In other words, how would the independent variables predict, explain, or prove the
dependent variable?
D. Explain the key ethical considerations for using these data sources, including how they meet legal and professional standards.
