Learning Content (Note you must use all of this content in your first post):
Buckingham, D., & Scanlon, M. (2005). Selling learning: towards a political economy of edutainment media. Media, Culture & Society, 27(1), 41-58.
Higdon & Butler, Time to Put Your Marketing Cap on (2022)
Guilbault, M. (2018). Students as customers in higher education: The (controversial) debate needs to end. Journal of retailing and consumer services, 40, 295-298.
Clark, M., Fine, M. B., & Scheuer, C. L. (2017). Relationship quality in higher education marketing: the role of social media engagement. Journal of Marketing for Higher Education, 27(1), 40-58.
Important: If a link is broken please look for a copy on Youtube and send it to me. DO NOT WAIT FOR ME TO DO IT FOR YOU. You can also watch versions on Hulu, Amazon Prime, and Netflix where available. Come to class prepared to discuss the video.
How do I submit my assignment? The instructor will grade your submission if it adheres to the following guidelines: You will need to post three times with the proper amount of citations and required word count to complete this assignment. Please note that you cannot see other students’ posts until you publish your first post. Any student who publishes a blank post as their first post will receive a 0 on the assignment. Furthermore, if you publish less than three posts before the due date, you will receive a 0 for the assignment (there is no partial credit for these assignments). NOTE: they are called “posts,” not attachments. Do not attach your submission. An attachment will result in 0 points.
When do I submit my assignment? The first post (your response to the prompt) is due at 11:59pm on Tuesday of the week it is assigned, it must include 6 citations minimum, and each piece of learning content must be cited at least once. The second post (a response to another student’s first posts) & final post (a response to another student’s response to a first post) are due by 1159pm on the Saturday of the week they are assigned.
What are the expectations for my posts? Your first post, which is 250 words minimum, must answer the prompt. In your subsequent posts (post 2 &3), you are expected to type 100-150 words with two citations minimum for both the second and third post (that results in a minimum of four citations total for your second and third post). Your second and third post must address each of the claims made in the student’s first post and why you agree or disagree with their arguments and the evidence they use to support it.
What is the instructor looking for in my post? Students will be graded on how well they understand the course concepts and content. The use of ANY OUTSIDE SOURCES will result in an automatic zero on the assignment. Similarly, if a post lacks in-text citations, it will receive 0 points. The posts will be graded on substance, quality, familiarity with concepts in the learning content, and ability to follow directions.
Where Can I find feedback from the instructor? When the instructor grades an assignment in this course, they will provide commentary on the submission. This commentary, which is provided on every submitted assignment, can be accessed through the course grade book.
How should I cite the course content? All submissions must have in-text citations. They can be cited in Chicago or APA format only.
Here is a Chicago Style Guide: https://www.chicagomanualofstyle.org/tools_citationguide.html Links to an external site.
APA Style Guide: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html Links to an external site.
Prompt: What is the political economy of edutainment media? What role does social media play in advertising schools to potential students? How do corporations enter the classroom and for what purpose? Then discuss the debate about treating students like customers. Do you feel you have been treated like a customer? Explain. Lastly, choose an advertisement for your university. Discuss how well the advertisement aligns with your experience as a student at the university. What rings true and what rings false? Explain. Make sure to provide a link to the advertisement so other students can see it. For your second and third post, comment on other students posts pointing out areas where you agree/disagree with their first post.
