Assignment
in Brief: Analyze Kroger’s internally-facing strategy.
Instructions:
Do some additional research into Kroger’s internally-facing strategy. I’ve
provided some articles to get you started, but you could easily split the
keyword searches up across your team members. As you will likely notice, Kroger
“tries on” a lot of different approaches to corporate and business strategy, so
try to keep the resources you’re pulling relatively current (probably no
further back than 2020) as older strategic initiatives may well have been abandoned.
Prompts:
Business
Strategy: Is Kroger pursuing a differentiation, cost leadership,
or blue ocean strategy? Given what you learned in your environment and
competitive analyses of Kroger and the articles provided, what do you think is
driving their selection of business strategy? Do you think they’ve selected the
right business strategy? Why or why not? If not, what would you recommend
instead?
Corporate
Strategy: How would you describe Kroger’s internally-facing
corporate strategy? In what ways are they attempting to diversify and/or
vertically integrate? Given what you learned in your environment and
competitive analyses and the articles provided, why are they pursuing this
corporate strategy? Is their corporate strategy consistent or inconsistent with
their business strategy? Do you think it’s the right corporate strategy for
Kroger? Why or why not? If not, what would you recommend instead?
Remember:
Whether stated explicitly or not, I expect you to explain your reasoning and support
your positions with sources as appropriate.
Format:
I want you to practice your “concise, professional writing skills” and keep
your write-up to max 2 pages (exclusive of references), single-spaced. Use APA
format (no abstract or title page needed, but include a references page and all
team members’ names on the first page of the assignment).
