OPTION 1
Market Orientation (or Brand Orientation)
The purpose of this option is to analyse the marketing orientation or lack of it, in your organisation. You should include:
An introduction defining market orientation and describing the need for a market orientation. Distinguish between marketing and market orientation. Use texts, journal articles and other materials to set the ground work for the report.
A brief description or profile of the organisation (or the section of the organisation) you are going to analyse and the extent to which it is market orientated.
A measure market orientation in your organisation. Outline the various approaches to measuring market orientation. Select an approach that you feel will best measure your organisation’s market orientation.
An analysis and discussion of the degree of market orientation.
An assessment of any link between the degree of market orientation and the performance of the organisation (this maybe a subjective assessment based on school growth, image, enrolment trends, resources, student performance, or staff and parent satisfaction).
An outline or assessment of the barriers to market orientation in your organisation
A recommendation of a course of action which might result from the above analysis
OPTION 2
Innovation
Select, Describe and Analyse an Innovation that has been implemented or is being implemented in your own organisation (educational setting). See OPTION 1 for guidelines/Criteria Rubric
OPTION 3
Digital Technologies/Social Media in Marketing Education
Explore or investigate how digital technologies have been used in education (in your organisation or more broadly) See OPTION 1 for guidelines/Criteria Rubric
OPTION 4
Negotiated Assignment based on either Marketing, Innovation, or Digital Technologies, or any combination.
