Due July 7
th by 9 PM
I choose Tesla Company
UPLOAD A COPY via the Blackboard Submission Link
In this written review, you will choose a company to study. The review will explore information about
the business strategies of your company, therefore I strongly recommend that you pick a company for
which such information is likely to be available. The primary goal is to make sure that you have access to
enough interesting information to complete a detailed and comprehensive analysis of a firm that you
will enjoy researching. It is up to you when and how complete the research/writing for this project before
the due date. This review is assigned instead of a final examination for the course.
Report (Suggested Length: 4-6 Pages): In the format of your choosing (written and/or charts), complete
the following topic prompts. Use citations throughout the paper where appropriate.
1. History & Mission: Give a short account of the history of the company and identify its
mission/major goals. Determine whether the strategic evolution of your company is the product
of intended or emergent strategies.
2. External & Internal Analysis: Complete an analysis of the internal strengths and weaknesses of
the company, and the opportunities and threats that it faces in its environment.
3. Five Forces & Macroenvironment: Apply the competitive forces model to the industry in which
your company is based. Determine if there are any changes taking place in the
macroenvironment that might have an impact on the industry in which your company is based.
4. Competitive Advantage: Identify whether your company has a competitive advantage or
disadvantage in its primary industry by analyzing the four generic building blocks of competitive
advantage: efficiency, quality, innovation, and responsiveness to customers.
5. Business-Level Strategies: Identify any business-level strategies that your company is pursuing
and how well is it executing them.
6. Strategic Groups & Industry Life Cycle: Identify any strategic groups that might exist in the
industry. Determine what stage of its life cycle the industry in which your company is based is in.
7. Technology Strategies: Identify any strategies surrounding technology the company is using.
8. Global-Level Strategies: Identify any global-level strategies that the company is using.
9. CSR Strategies: Identify any strategies surrounding corporate social responsibility, sustainability,
and/or ethics that the company is using.
10. Recommendations: Explain any recommendations you would suggest to the company based on
your analytical review.
MGT 689: STRATEGIC MANAGEMENT, PROFESSOR SHAMATTA, SUMMER 2024
10
Evaluation Criteria
Grades will be based on the following criteria:
• Assignment Requirements: Answers each section assigned thoroughly
• Supportive Research: Data collected on your two real-world examples supports your arguments
and is related to the topic
• Use of Course Concepts: Depth of your engagement and connection with course theories
• Writing and Organization: The paper is well organized and easy to follow, your arguments are
clear and supported, good grammar/spelling/sentence structure, and appropriate use of
citations throughout the paper corresponding with a reference list
