This is a Discussion Post assignment. You must read all attachments to complete this assignment. It is mandatory that you read and follow the directions Please provide a good detailed response. Cite sources according to Strayer Writing Standards (See Attached File) You must cite the sources correctly. NO USE OF ARTIFICIAL INTELLIGENCE (AI SERVICES) CHATGPT, WRITING SERVICES, OR PLAGIARISM. ALL WORK MUST BE ORGINAL OF WRITER.
Assignment:
Please address the following:
Introduce yourself to your peers by sharing something unique about your background. Explain how you expect this course will help you move forward in your current or future career.
Facebook is by far the largest and most dominant social media network.
Do you believe all organizations must have a Facebook page?
Can you think of an example where it wouldn’t make sense?
Discuss that example and why you think it would not make sense.
Be sure to respond to at least one of your classmates’ posts.
Instructions:
Read ALL uploaded files
(attachments) to complete this assignment
Provide a professional detailed
response for this assignment order. Make personable.
Cite sources/references
correctly. You must follow the Strayer writing standards (see attached)
Use class textbook for one of your sources
Provide a substantive response to one or more of your classmates.
Class Textbook: Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. 2020. 3rd edition B&T Books textbook. MKT478 course room.
Author: Keith A. Quesenberry
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Week 1
Introduction – Using the SMART Framework
Welcome to Week 1
Social media is no longer purely social or simply for personal amusement. Today, businesses and organizations around the world use social media, with its variety of platforms each with its own strengths and advantages, to enhance brands and product awareness, increase revenue, or whatever measure of success they want for their companies. To use social media effectively, you need a social media strategy. This week, we will learn about using the SMART goal framework that ensures your social media strategy is based on a plan that is specific, measurable, attainable, relevant, and time-bound, and as a result, succeeds in its ultimate goal.
Week 1 – Learn
Readings
From Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution:
Chapter 1, “The Scale and Scope of Social Media.”
Chapter 7, “Social Networks, Blogs, and Forums.”
This resource also aligns to the weekly content:
How to Create a Social Media Strategy in 8 Easy Steps (Free Template) Link: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
Multimedia
Watch all videos in Section 1, What Is Social Media? from Social Media for Photo and Video Pros. Link: https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsocial-media-for-photo-and-video-pros-2017%2Fa-working-definition-of-social-media%3Fu%3D57878161
Social Media Marketing Plan Link: https://www.youtube.com/watch?v=KzVjIsTIgkE
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CLASSMATE POST Directions:
Please prepare a
professional detailed response as if you are conversing directly with classmate. No
plagiarism.
No AI services such at CHATgpt to complete assignment. Must be in your own words.
Classmate: Jennifer White
Good afternoon, Professor and Peers,
Happy 4th of July and the start of another (and my last) quarter! My journey is like many of yours in its twists and turns, but I’m proud to say I’m in the home stretch of my academic journey. Since starting school, I’ve changed direction from a double minor in marketing and project management to marketing and social media. My goal is to help my partner build his paint contracting business. Though I love project management, social media coursework would offer immediate benefits on this new path. I believe this class will provide new insights and actionable strategies for building effective social media campaigns to attract new talent and build relationships within the community.
I believe that most companies should have a Facebook page, if for no other reason than to offer basic company contact information. However, I feel that companies should be active on Facebook based on their demographics. Organizations should not attempt to be everything to everyone, and this is also true with social media. Organizations should choose platforms based on where their audience is, not the size of the platform.
One area where I believe having a Facebook page would not make sense is in the pharmaceutical industry. I do not think pharmaceutical companies should market their products directly to consumers. It is unethical to market prescription drugs to individuals who do not know how to vet the products’ efficacy or separate their claims from personal investment. LinkedIn or another industry-specific network would make more sense for drug companies as their clientele are medical professionals.
