In this course, you have learned that businesses utilize database
management systems (DBMS) to store, organize, retrieve, manipulate, and
report data. For this assignment, each student will submit an analysis
of the business scenario for the ABC corporation. The ABC corporation
business scenario is based on a fictitious company that is developing a
database management system (DBMS) for storage of product, customer, and
sales data. Audience: upper-level business students.
Project Prompts
The ABC corporation business scenario provides a foundation in which
to examine the components of a database management system (DBMS),
development of a system for business purposes and data collection,
manipulation, and storage. The ABC corporation analysis should discuss
the use of database management systems in business and examine how a
DBMS presents a centralized view of data that can be accessed by
multiple users. The written essay should be a minimum of 1,000 words in length and follow the APA formatting standards.
Business Scenario
The ABC corporation is a newly established company and the owner is
looking for an efficient method of collecting, storing, and manipulating
data. The corporation offers a variety of pet supplies and is
initially a retailer that is currently selling products only online. As
the corporation grows, it plans to also include physical retail
locations in which to add services to the company’s offerings.
As a startup business, the ABC corporation needs to implement a
database management system to allow the collection and sharing of
business data among the employees; thus, the database management system
should allow for multiple users. The corporation is currently gathering
information about database management systems and seeking a contractor
to create and implement the system. Business data will be organized in a
logical manner and will be retrieved using a client-server network.
In your analysis provide the ABC corporation with information on
database management systems and a recommendation from a contractor’s
perspective. Information you are providing the ABC corporation should
include the following:
Provide a definition of a database management system (DBMS) and discuss the purpose(s) in business.
Introduce the business scenario to analyze and discuss the benefits of implementing a database management system.
Describe what business data the company would benefit from collecting and manipulating.
Explain how a company uses a database management system to
manage data collection, manipulate data and realize benefits from usage
of a database management system.
Discuss the components of a DBMS and the process of developing a DBMS for implementation.
Discuss why companies utilize various systems for domestic and global business functions.
Using Sources
Sources for locating the information system(s) employed by a company
may include the company’s corporate website, LinkedIn SlideShare website
(which details a company’s profile and information systems), corporate
SEC filings, and public corporate documents on information system
projects and implementation.
You may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources
and cite them using APA format. Please include a mix of both primary
and secondary sources, with at least one source from a scholarly
peer-reviewed journal. If you use any Study.com lessons as sources,
please also cite them in APA (including the lesson title and
instructor’s name).
Primary sources are first-hand accounts such as interviews,
advertisements, speeches, company documents, statements, and press
releases published by the company in question.
Secondary sources come from peer-reviewed scholarly journals,
such as the Journal of Management. You may use like JSTOR, Google
Scholar, and Social Science Research Network to find articles from these
journals. Secondary sources may also come from reputable websites with
.gov, .edu, or .org in the domain. (Wikipedia is not a reputable source,
though the sources listed in Wikipedia articles may be acceptable.)
