A business plan should at least address the following points (this is not a compulsory structure, coordination with
the supervisor is needed):
1. Cover page
2. Summary
3. Description of the planned product/the service offer
4. Founding team
5. Market analysis
6. Marketing and sales planning
7. Operations and organization
8. Financial planning
9. Literature
The main part of the business plan contains the market analysis. For this purpose, data
should be collected from
reliable databases. This part also presents the defined target
group, from which the marketing and sales planning
results.
Primary data is collected for this purpose. The choice of methods and the application of
the methodology
should be explained. The analysis of the primary and secondary research results in the marketing and financial
planning. A description of the company or organization can, but does not have to, be included in this part. At the end,
a conclusion of the
entire work should be presented. Critically present the process of data collection and the
business
plan.
The appendix should be used to present information that is too detailed for the main part, but important for its
understanding. This may be the original copy of the survey, large tables, or scanned materials and transcripts of in depth interviews.
It has to be coordinated with the responsible supervisor whether interviews have to be
submitted
in paper or the delivery of the audio files is sufficient. For reasons of
transparency, questionnaires, transcripts and
other information must always be attached, unless the supervisor wishes otherwise
60 pages(+/- 10% more or less is allowed.), 1.5 line spacing, margins 2.
