About 7 slides, up to 350 words in total (in the slides). The topic is the “Brewing Transmedia: The Central Perk Café Experience in New York”. The 3 notions that have to be explained and applied to central perk cafe experience are: Storyworld, Experience Economy, Participatory Culture. All 3 terms have to be explained and their original authors (scholars) have to be mentioned. When eexplainig the notions, provide scholary sources. NO PRESENTATION SCRIPT NEEDED, only the slides are required.
The presentation should look something like this:
Title slide:
Title: Brewing Transmedia: The Central Perk Café Experience in New York
Subtitle: Storyworld, Experience Economy, Participatory Culture
Slide 1: Central Perk Café – An Overview (50 words)
Introduce the Central Perk Café in Boston, modeled after the iconic coffee shop from the TV show “Friends.” Highlight its role as a physical extension of the “Friends” universe, offering fans a unique way to engage with the storyworld they love beyond the screen.
Slide 2: Transmedia Storytelling in Action (70 words)
Explain transmedia storytelling, where stories unfold across multiple platforms. Central Perk serves as a tangible extension of the “Friends” narrative. Fans can experience the ambiance, enjoy themed products, and participate in events, seamlessly blending their love for the show into real life. This café not only tells the story but invites fans to live it.
Slide 3: Storyworld and Its Elements (60 words)
Define “storyworld” as the cohesive universe where narratives unfold. Discuss how Central Perk replicates the setting, props, and atmosphere of the “Friends” show. This meticulous attention to detail creates an immersive environment, allowing visitors to step into a familiar world, enhancing their connection to the narrative and deepening their engagement.
Slide 4&5: Experience Economy and Transformative Experiences (70 words)
Explore the experience economy, where businesses create memorable events. Central Perk provides more than coffee; it offers a transformative experience. Fans relive their favorite show moments, making personal connections and creating new memories. This aligns with experience design principles, which focus on crafting emotionally impactful and unforgettable interactions.
Slide 5&6: Participatory Culture (70 words)
Discuss participatory culture, where fans actively engage and contribute to the narrative. At Central Perk, visitors don’t just observe; they participate by dressing up, recreating scenes, and sharing their experiences online. This involvement blurs the line between creators and consumers, enriching the transmedia narrative and fostering a vibrant fan community.
Closing: Thank you
Sources
