You will also submit a more detailed written version of your plan that provides more detailed information and supporting documents.
Listed below are some elements that may be appropriate to cover in writing and presenting a strategic development plan for Monmouth County SPCA. The final plan need not follow this outline exactly. Your goal in writing your plan should be to persuade a handful of Monmouth SPCA most important board members; these are individuals who care about achieving greater financial strength for the organization.
Analysis of one’s organization (SWOT) and fundraising readiness
Outline of fundraising goals, objectives, and principal strategies and the internal case for supporting the campaign
Report on prospect research
Annual fund plan (i.e., goals and strategies/tactics)
Major/special gifts plan
Plans for corporate, foundation, and government grants
Planned giving plans
Overview of stewardship of gifts and grants
Information on staffing and volunteer preparation and management
Prospect and gift management (IT) system design
Master calendar and task assignments
Budget and evaluation plans
You may use any of the documents you have produced in organization assignments for this course so far that are appropriate, but your final project must also include additional new material and should be organized into a persuasive document. Remember that a written case statement must be included.
Your written presentation will be evaluated not only on the quality of its content (How comprehensive, clear, critical, and creative is the treatment of each component? How useful is it to the organization?) but also on its organization, grammar, and persuasiveness.
