In this assignment, you must select a country of interest and a product or service that you think would succeed in that country. Your goal is to analyze your country’s appeal as a target market for your product or service.
It would be best if you gave a brief overview of your chosen product or service. Ensure the summary has enough detail, so the reader understands the product or service, but remember that all details need to be in service of your thesis. In other words, all information should be relevant to your analysis of why this product or service is a strong fit for your chosen market.
It would be best to describe your chosen country’s economic, political, and cultural environment. Ensure the overview has enough detail so the reader understands the country but remember that all details need to be in service of your thesis. In other words, all information should be relevant to your analysis of why this market is a strong fit for your chosen product or service. The goal is to relate a specific location’s financial, regulatory, and social systems to the feasibility of implementing a clear, effective marketing strategy.
Many resources we have covered in this course may be used as support in your essay. Additionally, this link may help you research your chosen country:
The Economist Intelligence Unit https://country.eiu.com/AllCountries.aspx
or http://country.eiu.com/All. https://country.eiu.com/All
A few notes:
The country you select can be something other than an emerging economy. 2.** The proposed product or service (P/S) should be new to the market. However, if you would like to present something that already exists in your country (UAE) , you could:**
Suggest a new P/S similar to an existing P/S but has an additional distinctive, value-add feature.
Suggest an evolution of an existing P/S.
As a reminder, your P/S should be reasonably understandable, so you do not have to spend much time convincing the reader that it is feasible and explaining why it is such a good idea. This way, you can spend more time convincing the reader why it is a good fit for your country. So, a ride-sharing service with a distinct value proposition could be satisfactory. At the same time, jet-pack rentals for commuters looking to bypass rush hour traffic would be a much harder sell.
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As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. To that end, review the IBS: Business Communication Writing Tips (Upper-Level) Guide for additional support when writing a solid paper.
In upper-level classes, please focus on the LOs because they are the core components of the course. Building your paper around the LOs is much better than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight specific concepts, but do not explain your application in a footnote. Everything you need to prove that this is a good use of the LO should be in the main text.
Assignment Information
Length:
1250 (not less and not more)
Weight:
15%
Learning Outcomes Added (Applying the learning outcomes are mandotory)
poliStrat: Analyze how political and legal environments influence business strategy.
econStrat: Analyze how economic and financial environments influence business strategy.
socioCulturalStrat: Analyze how social and cultural environments influence business strategy.
