choose Fiji water website ( https://www.fijiwater.com/the-water) availableĀ also site underneath this assignment link) and craft a critical response to aspects of its advertising strategies based on our classroom discussion about Poland Spring. To do this, answer TWO of the following questions:
how does the story the website tells legitimize the product as something worth buying? What emotions does the website appeal to, and why?
how does the relationship between the website’s imagery and the product affect our understanding of the product? If you choose to answer this question, select TWO images from the website, respond to them directly, and include them in your submission. Without these I cannot mark this analysis.
how does the website engage with the environmental issue of bottled water? Does its engagement with this issue effectively recuperate the brand?
The foundation of your critical enquiry should be the difference between what the website appears to offer as truth and your critical analysis of that information.
Your critical response should be one cohesive document formatted in essay form; refer to the “Introductions, Conclusions… and everything in between” presentation for details. Instead of different sections addressing these multiple elements, create smooth and logical transitions between paragraphs to help your argument flow. You must use quotations from the website in order to support your arguments.
This assignment requires you to use ONLY the website of your chosen company; no other external sources should be consulted or included. If there is evidence of any additional source used in this assignment, the assignment will receive a grade of 0.
rubric: your assignment will be assessed on the following criteria (15 marks):
4 marks: is the submission organized as an essay, with a contextual introduction, a single overarching argument, a consistent focus, and a clear, related conclusion?
6 marks: does each SEAC body paragraph contain at least two quotations, smoothly integrated into your prose, related to your overarching argument, embedded in analysis, and cited?
5 marks: are sentences grammatically correct, and is punctuation used correctly
Reading links:-
https://www.fijiwater.com/the-water
AndĀ website analysis example as givenĀ below for guidance and make sure it fullfill all the above criteria and guidelines related to website analysis of Fiji water . No other source should be used rather than just Fiji water websiteĀ
