Please read prompt thoroughly! All in text citations must include author and page number! Please read every detail
Assigned Reading:
The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Greg Battersby and Danny Simon
Kent Press, 2018
-The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Chapter 15: International Licensing. (region specific)
-https://medium.com/the-workroom-by-brass/the-myth-of-the-maxxinista-82962369dccc
-https://retailminded.com/what-every-retailer-should-know-about-licensing/
-https://www.businessoffashion.com/articles/retail/fashion-brand-licensing-authentic-brands-group-marquee-brands/
-https://www.licenseglobal.com/retail-news-trends/direct-retail-new-licensing-model
Distribution Strategy
Paper Overview & Directions
After having identified a category of product for your final project brand to license, it is time to consider your final project brand’s potential distribution strategy. For example, should the product be sold only in exclusive retailers like Nordstrom, or be offered to the mass market in places like Walmart? Should you allow multiple tiers of distribution? For example, could they sell to Nordstrom and Nordstrom Rack? Can they sell to Nordstrom and JC Penney? Should it only be sold in the US, or would it be well received internationally too? These are not the only possible routes to take.
Define two different potential scenarios that you final project brand could follow. Next, explain advantages and disadvantages to both. Finally, choose one you think they should follow and justify your reasoning. Align your decision to your brand’s essence, its consumer, and its strategy.
Paper Format
Your assignment submission should be 2-3 pages in length, not including cover page, in APA guidelines for layout, citation, and references. Include references found in legitimate industry sources. An abstract is not required. Include an introduction, body, and conclusion. It should contain proper grammar, be free of spelling errors, and reflect critical thinking.
