My topic is Examining the Use of Virtual Reality in Marketing and Advertising.
Introduction: Investigating the potential applications and effectiveness of virtual reality (VR) technology in marketing and advertising is essential for professionals seeking innovative ways to engage target audiences and stay competitive in the evolving digital landscape.
The paper for class of Foundations of Digital Media is a literature review on a digital communication topic of your choice. The literature review will culminate in practical suggestions for communication professionals to use to improve their communication as a result of what you have learned.
Explain as specifically as possible the topic of your final project. It must pertain to a digital communication in some form. A more focused idea is easier to work with than a broad one. Choose something that is both interesting to you and has practical applications to communication professionals. Consider the topics we cover in each module if you are looking for ideas.
In your idea explanation, describe the audience of communication professionals who will be able to use the information you research and how the information will be helpful to them.
The purpose of your final paper is for you to gain in-depth understanding of the literature on a topic that interests you and to provide insights to others in your profession. Your final product will be a 10- to 16-page research brief on your topic. In order to get you to start thinking about your paper and to sift through the literature on your topic, you will create an outline of your final paper, showing how you will use the nine to 12 research articles. Your outline should include full sentences that provide the main idea for each section of your paper.
Please see the specifics below. Do not forget to attach an APA style title page and reference list. For grading details, please see the grading rubric. This assignment is worth 20 points.
I. Introduction: Write one sentence stating what makes the topic worth researching and of interest to readers. This constitutes an argument for why the topic is important.
II. Body: Write one sentence that previews what you know about your topic based on the literature. This constitutes an argument about what the literature tells us.
A. Write a one-sentence generalization you want to make about the evidence (an argument or claim).
1. Write a one-sentence summary of the article (parenthetical citation)
2. Write a one-sentence summary of the article (parenthetical citation)
3. Write a one-sentence summary of the article (parenthetical citation)
B. Write a one-sentence generalization you want to make about the evidence (an argument or claim).
1. Write a one-sentence summary of the article (parenthetical citation)
2. Write a one-sentence summary of the article (parenthetical citation)
3. Write a one-sentence summary of the article (parenthetical citation)
C. Write a one-sentence generalization you want to make about the evidence (an argument or claim).
1. Write a one-sentence summary of the article (parenthetical citation)
2. Write a one-sentence summary of the article (parenthetical citation)
3. Write a one-sentence summary of the article (parenthetical citation)
III. Conclusion: Write one-sentence summarizing what we know about your topic based on the literature.
The assignment should include:
APA style
title page
Your outline
APA style reference list
