Instructions
As an individual, select one (1) of the Case Studies for Section 2.
Coordinate with the Instructor to ensure the class covers a number of Case Studies (i.e., avoid duplication).
Provide a concise summary of the Case Study.
Include, at a minimum the following information, as appropriate:
Executive Briefing
Introduction
Analysis
Conclusion, Recommendations and Next Steps
Appendixes
Additional information on Business Case Analysis is presented here.
Source:
Wikipedia – Business Case Studies
Case Studies
To demonstrate real-world IS management challenges, this textbook also includes a set of six to eight full-length case studies for each of the four parts of the textbook. These full-length case studies are based on research by academic authors with access to Fortune 500 companies, midsized companies, and some not-for-profit or government organizations. Some of the company names are camouflaged, but many are not.
The 30 case studies in this seventh edition provide rich descriptions of both successful and problematic real-world situations so that students can learn about the challenges of implementing new information systems, the capabilities of different types of software applications—including those that leverage the Internet, the difficulties encountered when managing IS projects with different levels of complexity, and approaches to effectively address systems integration and other technology leadership challenges—from both IS manager and non-IS manager perspectives. The five completely new case studies in the seventh edition address these specific topics:
implementing technologies to support mobile clinics (Case Study I-4)
deciding on a new enterprise-level IT platform (Case Study I-6)
developing a business intelligence capability (Case Study II-3)
mining data to increase government tax revenues (Case Study II-4)
exploring the potential organizational benefits of social media (Case Study II-6)
Several other case studies have also been significantly revised to take into account new technical or managerial developments
Week 2 – As an individual, select one (1) of the following:
Case Study II-1 Vendor-Managed Inventory at NIBCO 279
Case Study II-2 Real-Time Business Intelligence at Continental Airlines 284
Case Study II-3 Norfolk Southern Railway: The Business Intelligence Journey 294
Case Study II-4 Mining Data to Increase State Tax Revenues in California 300
Case Study II-5 The Cliptomania™ Web Store 308
Case Study II-6 Rock Island Chocolate Company, Inc.: Building a Social Networking Strategy 321
Ahmad
