Comment on the videos summaries posted by the other students and indicate what you learned from these postings.
1) Shawna Vaughan posted Jun 12, 2024 9:40 AM
Hello everyone,
While on the Teradata.com website the article on The Very Group sparked my interest. The Very Group is 100% pure play digital retailer, leverages its consumer-focused data sets to understand and serve its customers in the absence of physical stores. Employing a data strategy called DNA (Data, iNsight, Action), The Very Group transforms data into actionable insights to enhance customer experiences. By analyzing customer behaviors across online channels and offering financial services products, The Very Group aims to cater to families on a budget. Through its partnership with Teradata and Celebrus, the retailer records and interprets customer interactions in real-time, enabling personalized experiences and future customer needs. ClearScape Analytics facilitates the integration of machine learning models for forecasting, enhancing product availability and customer satisfaction. Transitioning its data platform to Teradata VantageCloud on AWS ensures flexibility, cost efficiency, and enhanced analytics capabilities. This modernization allows The Very Group to innovate and provide insights across departments, ultimately delivering outstanding performance and customer value while maintaining financial governance. By prioritizing efficiency and scalability, The Very Group aims to pass on savings to its customers, underscoring its commitment to delivering high-quality experiences in the digital retail landscape.
2) Shaquann Fregiste posted Jun 8, 2024 1:01 PM
In the video on Teradata’s website featuring the New York Giants, the NFL team shares how they utilize Teradata’s advanced data analytics to enhance both their on-field performance and fan engagement. The Giants leverage Teradata’s comprehensive data solutions to analyze vast amounts of player performance metrics, optimizing game strategies and player health. This detailed analysis helps the coaching staff make data-driven decisions that improve player efficiency and game outcomes Beyond the field, the New York Giants use Teradata’s analytics to transform their fan experience. By analyzing fan data, the team can create personalized interactions and tailor marketing campaigns to better engage with their supporters. This approach not only increases fan loyalty but also drives revenue through targeted promotions and enhanced game-day experiences.
Teradata’s partnership with the Giants exemplifies how powerful data analytics can be in professional sports, providing a competitive edge and fostering deeper connections with fans. The video illustrates the critical role of data in modern sports management and highlights Teradata’s ability to deliver actionable insights that propel organizations to new heights.
