For this assignment you will need to find TWO TELEVISION advertisements. One must be slow paced (very few camera/scene changes [average less than 10 for every 30 seconds]), and one must be fast paced (many camera/scene changes [average more than 20 for every 30 seconds]).
You may NOT use advertisements shown during this topic’s lectures.
For each advertisement you MUST consider and write about the following:
How do you believe the viewing of the advertisement will impact the viewers’ cognitive capacity? How will it impact information processing? How does the pacing of the advertisement come into play here?
Do you believe that the advertisement’s overall message could be/will be lost due to the amount of cognitive effort it requires during viewing? Will ALL of the content of the advertisement be remembered later (not just the product but EVERY element seen and heard in the advertisement)? Why do you think this and how might the pacing of the advertisement play a role?
Throughout your analysis of each advertisement, you MUST discuss it in terms of the LC4MP as outlined in the Lang (2006) article (the cognitive subprocesses, cognitive overload, etc.). This means in-text citations and a references page, all in APA style.
ARTICLE IS IN FILES
While completing this assignment please keep in mind the guidelines set forth on the course syllabus pertaining to font type and size, margins, and spacing. Also, keep in mind that this is a second writing class and you need to write as such. This means your responses for each advertisement must be more than one long paragraph. I must see your ability to properly format sentences, paragraphs, and your essay overall.
In addition to your paper, you must also submit the advertisements you analyze in some form. Please provide the URLs where your advertisements can be viewed online. Your assignment WILL NOT BE GRADED without submission of the advertisements.
This assignment should be, at minimum, two full pages long (at least one full page per advertisement). Respond to the questions above for your first advertisement and then start again for your second advertisement. Do not intermix the responses for each advertisement. Write about your first advertisement and then your second advertisement (even if it means you are being repetitive in what you write).
All assignments MUST be submitted via Canvas. All assignments MUST be a Microsoft Word readable document or be a pdf.
